A life is full of reasons to …
… not share your real self
… build your life around one value: security
… work because “you have to”
… keep your dreams a secret (even from yourself)
compare your “progress” to others + not believe in yourself.

So I exist to write + teach + inspire you to believe in yourself.

Which really means that I show you how to make your own fairy tale career come true. Because now that you’re here, it means you’re old enough to start believing in fairy tales again.

My name is Sabrina Ali. And I’m a Career Counselor.

I work with professionals and executives under 40 (virtually + around the world) that don’t feel fulfilled by the careers that they worked so hard for. So what I do, is I teach them how to become their own Career Advisor. If this applies to you, you’ll know this: You’re busy people who still want wisdom and sense in busyness. Because there’s nothing quite like navigating your career path with confidence, clarity while being true to yourself.

I invite you to fill out the tiny form on the right so that we can rendez-vous in your inbox (right now about 2-3 times a month). Below is where the library of articles begins (you’ll always be the first to get them if you’re on my very confidential list + some more private messages about what’s going on behind the scenes). Here is where you can find a road map in digital form (something I created just for people experiencing career disappointment + dissatisfaction), to learn more about me, click here and/or how I may be of assistance to you?

If you’d like, you are always welcome to drop me a note. You can do that here.

Make yourself at home. xo

when a career counselor career transitions

When I started this website and online library (I don’t like the word ‘blog’), I didn’t know what it would become. I was a Career Counselor and that’s all I knew. And then I started to write articles … about career counseling. I worked one-on-one with clients (still do) and did cameos in corporations that wanted me to offer a team building or professional development workshop (which I do when the chemistry feels right).

And about four years in, I started to write a book. I’ve been pretty quiet about it because I didn’t know if I could finish a book.

I totally have my doubts and I still do. Partly because I’m legally an extrovert (just kidding, it doesn’t work like that), but I live a life with copious amounts of solitude. I haven’t decided if I’m an extroverted hermit or if I’m the most hermit extrovert I’ve ever seen.

The only thing that I knew going into this book writing thing was that a book wasn’t going to write itself. If I was faint of heart or busy doing other things, like talking to people, writing wouldn’t be a consistent activity. So I practiced writing for a long, long time. And a few years in, I noticed something very peculiar.

While I still am a Career Counselor, I noticed that when I talked to people about what I did, something was feeling different. Totally off.

I didn’t know how to talk about myself anymore. I noticed the day that telling people what I did and how I did it felt like a pair of pants that had gotten too tight. It happened a few more times before it registered that it was that old familiar feeling that I didn’t know who I was. Only this time, it didn’t scare me at all.

I posted fewer and fewer articles and I haven’t posted anything in awhile (save for a few private notes to subscribers), not because I didn’t have things to write about, but because I was in the middle of a transition.

Transitions are about disappearing and reappearing. And what happens in between pretty much remains a secret. But I decided that I don’t want it to be that way.

And that’s in part because my job is to help people transition. And while what I do with my clients is ultra private stuff, I’ve been through many transitions before and had an idea:

What if I revealed the life of someone in transition?
What if I let you in on what it’s like to transition from being one thing to becoming something else?
What if people don’t transition because they think it’s this weird and yucky process where people ask you all kinds of questions that you don’t have answers to … yet? And what if that was okay? And even a good thing?

The reason I was struggling to speak about myself was because my life is lived as a Writer that does career counseling, rathar than as a Career Counselor that writes. And I was surprised when the tipping point for that arrived. I had no idea that it was even coming.

So you’ll see a shift in what I write about because I’ll write about writing and I’ll write about career counseling and this is in part because of you.

Without exception, every client I’ve ever worked with has a writer’s voice that has wanted or needed an outlet. Not everyone I’ve ever worked with wants to be a Writer for a living, but their voice has needed a space or permission or gentle coaxing out into the open. Voices powerful because they are full of the person’s essence rather than their ego that could never represent them well. It’s the act of writing that has allowed my clients to know themselves deeply, and that has made their speaking voice more representative of who they are, and that makes their career choices in the day-to-day of their work more potent.

The fact is this:

Your developed voice leads to the career in the heart of who you are.

This is what I know as a Career Counselor and as a Writer.

And if you want to take a look at the book I’ve got in the works, you can preview it here.


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September 17, 2017 tagged as:

5 signs you should’ve never taken that job

Job offers are seductive. You feel so rewarded for all that effort. You won. You’re the one out of all the other possible applicants that got offered the job. You even celebrated this fact with a night out, a new outfit, or a toast. But as we all know, the high of receiving the job…

the art of career storytelling (for better resumes, interviews, and self-awareness)

As you know, most people don’t like working on their resume content. The endless tinkering can feel asinine. If that’s how you feel though, you’re in the right place. Because refining resume content ought to increase, rather than decrease which is often the case, self-understanding and confidence. I think we’ve all had the experience of…

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September 23, 2016 tagged as: ,

the secret to writing unique, professional, and intriguing resume bullets

Let me guess … you don’t like resume writing. And I wouldn’t blame you. There’s a lot riding on crafting resume content. To elaborate on why this is so important, your resume content gives employers information about your self-esteem, what you get offered in the way of renumeration should you receive a job offer, in…

how to create and amazing resume letterhead (part 3)

If you’re just joining this series specifically on resumes, click here. Rebecca’s letterhead and design story: Rebecca was an Engineer and believed that in her field, employment applications looked and sounded a certain way. No exceptions. To deviate from the look and feel of what was expected in a resume was to risk not getting…

magic questions (for self-realization)

Sometimes something is bugging you, but you can’t quite figure out what it is. Exactly. You circle around it, but it’s in the centre and obscured. Maddeningly so. When this is the case, a lot of times that means that the answer lies in being asked the right question(s) that reveal you to you. And…

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February 1, 2016 tagged as: ,

what’s your soul’s story?

The soul. It’s this “thing” that’s not a thing at all. And it’s called many, many names that make it personal and meaningful to the human that the being-ness of you resides in. I don’t claim to be able to explain to you what a soul is exactly. But, I’d be lying if I said…

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January 1, 2016 tagged as: ,

are you paid to be nice at work?

Grade 11 was the worst year of my life. Knowledge that my step-father had sexually abused me when I was younger reached the authorities and I was going to have to testify in court. At about the same time my boyfriend had broken up with me and I had no idea why. I was interviewed…

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November 25, 2015 tagged as:

how to create an amazing resume letterhead (part 2)

Want Part 1 first? Here it is. Corey’s resume letterhead and story: When Corey and I started work on her resume she claimed that her work history had no rhyme nor reason to it. She’d done a little of this, a little of that, and some other stuff too. And if you didn’t know any…

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October 26, 2015 tagged as: ,

how to create an amazing resume letterhead (part 1)

The resume is finite real estate and what that means is that what goes on it is curated. By you. About you. So not only does the resume content matter, the design does too. And the design of your resume begins with your resume letterhead. It matters because it “says” something about you. Just like…

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August 31, 2015 tagged as:
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